Our Approach to PPC

Intent Is Everything 

Paid Search campaigns are built in a way that makes sure captured traffic is of the highest intent. We skip the vanity metrics and focus on maximising returns.

Keywords, Keywords Keywords

We conduct keyword research inline with your business to ensure we have aa keyword universe that covers all aspects, from brand & product, to generic & competitor.

Structured For Success

All keywords will be split into ultra-relevant ad groups allowing us to service ad copy to customers inline with their search term, maximising behavioural metrics.

User Experience Focused

Landing pages are mapped to keywords individually to create the best possible user experience, and reduce barriers to conversion.


Our display & remarketing campaigns are designed to shorted the lead to conversion times and significantly grow brand awareness.




Why Denovo?

A Google Ads campaign can be created by almost anyone, but without the help of a professional team, your budget might be lost in a matter of days. You may be paying far more per click than necessary if your account isn’t currently set up. Increasing quality score, improving click through rate, improving relevance and optimising pages, is all key to a well performing account.

To avoid throwing money away, it’s crucial to have a qualified, experienced individual or team to deploy these campaigns for you. Our staff will collaborate with you to raise the standard of your website, lowering cost per click so you get more value for your money.

Does your business need help generating more online sales?

Let’s have a chat about it – Call Today 0161 706 1145